London, 29 August 2019: Twice Emmy-nominated comedy series, Oddbods, has partnered with retailer SPAR in Belgium, on a six-week promotion giving fans the opportunity to earn exclusive Oddbods merchandise when they shop in-store.
The multi-platform campaign will run between the 29th of August and 8th of October in all 113 stores across the territory. Consumers who spend € 10 in store, will receive a free Oddbods pack, including one Oddbods OmniMagnet and one stamp. Once eight stamps have been collected, shoppers can purchase an exclusive Oddbods plush toy for an additional € 5. There will also be an Oddbods Collector Album available in which all OmniMagnets collected can be showcased. Over half a million OmniMagnets plus tens of thousand plush and Collector Albums are expected to be given away and purchase.
In a deal brokered by CPLG Benelux & Megapromotions Worldwide B.V., SPAR Lambrechts will be throwing its weight behind the promotion with in-store POS, window decals, printed leaflets and social media activations.
One Animation will also be supporting the initiative with a geo-targeted digital campaign, leveraging their huge digital presence to ensure that their fans are aware of and looking for the promotion in store.
Sashim Parmanand, CEO of One Animation, commented: “It’s a real honour for Oddbods to have been chosen by one of Belgium’s largest and established grocery chains to promote footfall into its stores. The popularity of the brand throughout Belgium is following an incredible trajectory of growth, alongside the rest of the world, and we are delighted to be getting product into the hands of those loyal fans in such an exciting and easily accessible campaign.”
Nele Douce, Marketing Manager of SPAR Lambrechts, commented: “At SPAR we consider the honour on our side. The philosophy behind the Oddbods is in line with the values that we all want for our children: It’s okay to be different and everyone needs to feel and be included. With the start of the new school-year, we believe it’s an increasingly important message. Next to that of course, we’re very proud to be the first Belgian retailer to be working with this incredible series. We ‘re convinced that the popularity of the series will mean a great uplift for our stores and for the brand awareness.”