London, 12th July 2018. Multi award-winning animation company, One Animation, today announces a strategic partnership with CMC Inc. committing to the establishment of 15 Oddbods themed Family Entertainment Centres in China over the next 8 years.
The deal brokered by the ancillary business team at Pearl Studio, which is backed by a CMC -led consortium,sees the first Oddbods Family Entertainment Centre (FEC) scheduled to open by Q3 2019 in the city of Xian, followed by other key cities including Chengdu and Shanghai.
The first five centres, will be completed within the next five years with each including an unrivalled world of entertainment which brings the international smash-hit Oddbods brand to life: Each center will feature bespoke themed attractions, live character shows, themed restaurants, premiums and a complete retail proposition. Kids and families will have the opportunity to engage with the brand together in an Oddbods signature fun and unexpected way.
Pauline Hiu, VP Consumer Products Asia & LATAM at One Animation enthuses, ‘China is an extremely important market to us and one in which we are placing considerable resources and energy. Our philosophy is strongly focussed on delivering compelling and engaging content, stretching the boundaries of creativity and technology to create fun and unique experiences for kids and families. As China’s leading Entertainment, Tech and Consumer Conglomerate, CMC Inc. is our perfect partner in this space enabling us to meet our ambitious goals through the creation of these unique immersive worlds of Oddbods entertainment.’
Li Xie, VP of CMC Inc. , ‘CMC Inc. has identified a gap in China for parent-child theme parks and Oddbods is the ideal brand with which to fill it due to its significantly higher than average co-viewing appeal. CMC will kick off the first Oddbods FEC in mainland China , where children and parents can experience Oddbods in a fun, unique and highly engaging way. This is the first step in a potentially much deeper collaboration between CMC and One Animation, and a meaningful step in CMC’s location based entertainment strategy.’
The opening of the Oddbods Family Entertainment Centres across the region represents a further staggering milestone for the development of the brand, which is now represented in 180 countries globally with 4.2Billion views on YouTube and 1Billion views in China alone, on key digital new media platforms.
About One Animation
One Animation is an Emmy® nominated animation studio. Our series, Oddbods; Insectibles and Rob The Robot are aired across 180 countries by over 35 broadcasters and VOD platforms, including Disney Channel, Cartoon Network, Nickelodeon, Discovery, Netflix and Amazon. With over 6BN YouTube views across our portfolio, we are recognised by YouTube as one of the fastest growing Kids animation companies. Our flagship series, Oddbods has amassed over 4Bn YouTube views in the last 2 years and is a top 5 TV series across major broadcast platforms globally.
About CMC Inc.
CMC Inc. (previously known as CMC Holdings), founded and chaired by Mr. Ruigang Li, holds a leading position as a conglomerate in the space of media and entertainment, internet and technology, and the lifestyle and consumer space in both China and global markets. CMC is widely recognized for its prominent strengths in an extensive industry line up of movies, TV, animation, internet and social media, OTT, theme parks, indoor and outdoor urban entertainment complexes, premium cinemas, music, theatre, lifestyle, fashion, sport, and games.