London, August 2019: One Animation, creators of the smash-hit animated comedy, Oddbods, has signed a nine month deal with Italian train network, TrenItalia, to provide side splitting entertainment to their passengers on-board.
The partnership, which kicks off on September 1st 2019, will see 10 x 5 mins short form content plus 42 x 1 min snackable episodes of the show broadcast through TrenItalia’s on-board entertainment portal, accessible both via the rail network’s on-board screen monitors and through their mobile app.
The phenomenal demand for Oddbods worldwide has seen the number of broadcasters airing the show treble over the last 2 years to 80 partners. The deal with TrenItalia will now see this twice Emmy-nominated animation sensation available on the move in 201 daily Frecciarossa trains, and 41 Frecciabianca trains across Italy.
Michele Schofield, SVP Content Development & Sales, One Animation comments: “We’re excited to see Oddbods airing on the TrenItalia network. The brand is following an incredible trajectory of growth with new fans joining across a huge range of platforms on a daily basis. We’re excited to be able to now give Oddbods fans the opportunity to watch their favourite show on the move; on their way to school, into town or wherever they may be headed!”