UK, 6 April 2021 – Award-winning content creation, distribution and licensing studio One
Animation has secured a deal with leading dress-up manufacturer Rubies Masquerade UK for
its three-time Emmy Award® nominated animated preschool series Oddbods. Under the
partnership, Rubies has secured the dress-up rights for the Oddbods characters across the UK,
EMEA and South East Asia.
Set to launch in AW21, Rubies will create a range of children’s costumes which is aligned with
the latest Oddbods content and brings in key elements of the beloved show, including both a
Fuse and Pogo costume.
Rob Spindley, SVP Commercial Development USA & EMEA at One Animation, said: “Rubies
is internationally renowned for its high-quality costumes and we know their talented team can
capture the quirks and individuality of the Oddbods’ characters, and bring them to life through
a colourful dress-up collection. Whether dressing up to play with friends, for a fun occasion or
simply to watch their favourite episodes at home, we look forward to giving fans a chance to
become one of the Oddbods gang.”
Tracey Devine-Tyley, Head of Licensing & Portfolio at Rubies, added: “We are excited to be
bringing these fun and quirky characters to life.”
Oddbods is a globally loved, three-time Emmy Award-nominated, non-dialogue comedy
featuring seven adorable, highly unique pals. Together, despite their differences, they survive
the perils of everyday life, unintentionally turning ordinary situations into unexpected,
extraordinary and always humorous events. The quirky but totally charming Oddbods celebrate
individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone!
Rubies is the largest costume designer, manufacturer, and distributor in the world. Rubies is trusted
globally by retailers and licensors to produce costumes and accessories that inspire and delight.
Supported by its parent company Rubies II in New York, Rubies Masquerade Co. (UK) LTD (together with
its subsidiaries) is a proud license dress-up partner to the world’s largest entertainment brands. With
participation in seasonal events and year around representation in toy, party and apparel aisles across
markets, Rubies is an all year around business with many partners across the retail landscape.