London, July 2019: One Animation has announced the appointment of licensing giant Planeta Junior of Grupo Planeta / De Agostini, as its European licensing agent for the global smash hit animated series, Oddbods.
The Barcelona based agency will build a vibrant licensing program for the Oddbods in categories to include apparel, accessories, back to school, home & giftware, and publishing.
At the same time, One Animation have announced multiple multi-category deals across the Benelux region brokered by CPLG.
A collection of arts and crafts products, colouring books, stationery, partyware, games and puzzles will be launched in the first half of 2020 by DP Factory. The hotly anticipated range will be available in Benelux, with the first wave of product hitting shelves in SS 2020.
Also launching SS 2020, and further boosting Oddbods’ presence in Benelux, Speelgoedland is set to launch accessories, arts and crafts, bags, watches, pocket money toys and stationery, satisfying the insatiable demand for consumer product in the region.
Closer to home, consumers in the UK will be able to both celebrate and get organised with the Oddbods, as Playpress readies a range of 3D pop-out greeting cards and calendars for launch in AW 2019, along with playsets based on the popular animation.
Sashim Parmanand, CEO of One Animation, commented: “The Oddbods brand is on an unbelievable trajectory of growth which is showing no signs of slowing. We’re thrilled to have some best in class partners joining our consumer products programme and are looking forward to working closely with them to roll out fun, first class products from later this year.”