London, 27th September; Award-winning preschool show, Oddbods, has partnered with the UK’s largest coach operator, National Express, to bring the series’ unique brand of fun, laughter and madcap antics to the full fleet’s on-board entertainment system.
To celebrate the partnership, global animation studio, One Animation took a fully branded Oddbods National Express coach, filled with family influencers and bloggers, on a tour of Bournemouth, ending with a fun Oddbods activity afternoon at the iconic Key West restaurant and venue.
Hundreds of families got to meet ‘Bubbles’ and ‘Pogo’, two of the seven hilarious Oddbods characters from the show which is broadcast in over 180 countries and smashing records on YouTube with over 450 million monthly views!
Anabel Higgin, Marketing Director, One Animation commented; ‘We couldn’t have picked a more appropriate family destination for our media launch than Bournemouth: The town is perfectly geared up for great family fun and adventures and is a great fit for the Oddbods which encourage kids to embrace their inner odd, have fun and express themselves! The branded National Express coach which can now be spotted between London and Bournemouth looked fantastic against the beach backdrop and now families across the whole network will be able to enjoy our award-winning content on board.’
The Oddbods Day out and National Express launch was complemented by a week-long competition on Funkids Radio, a social media party on board the fully-wrapped Oddbods coach reaching an audience of over 1.7m, and the launch of a series of city guides including an exclusive ‘Kid’s Guide to Bournemouth’. The city guide includes activity pages, comic strips and more in celebration of the National Express UK Partnership and can be viewed at oddbods.com/parents.
Charlie Bailey, General Manager, National Express adds; ‘We strive to offer the very best experience on board our coaches, so to have the award-winning Oddbods content accessible through our free to use VUER digital entertainment service is a wonderful result for the thousands of families travelling with us each week across the UK.’
Grace Lovelass, Senior PR and Communications Officer at Bournemouth and Poole tourism comments; ‘It is testament to our family friendly town that global phenomenon Oddbods, should select us to showcase their National Express launch – it was a real privilege to welcome the brand and the blogger families to enjoy our resort above all others in the UK!’