Kids Station Toys, Inc. and Bentex embrace their inner odd to lead toy and apparel effort
London UK – 30th November 2017 – One Animation, creator of the hit, Emmy Award-nominated, animated non-dialogue comedy series Oddbods, announced that it has partnered with Kids Station Toys, Inc. and Bentex Group, Inc. as master toy and apparel licensees, respectively, in North America.
Kids Station will create a range of engaging interactive electronic toys including small collectibles, blind bags, playsets and plush accessories, all of which celebrate the fun of every Oddbods character.
“We are thrilled to have Kids Station and Bentex as our first partners for our US program, with deals brokered by Brandgenuity,” said Will Ochoa, International Licensing Director of One Animation. “Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of Oddbods to life. We now have the foundations in place to satisfy the rapidly growing popularity of Oddbods in the US and provide fans with the products they desire. “
Elliot Newman, President at Kids Station Toys added. “Our mission is to work with brands that successfully combine fun with opportunities for kids to grow, learn and develop. Oddbods is therefore a stand-out brand for us, providing boundless humor, silliness and laughter while teaching us the importance of embracing each other’s differences and quirks. This synergy has provided the perfect partnership for us to work together to create some truly exciting and outstanding products.”
Bentex Group, including its divisions, Extreme Concepts, LLC & H.I.S. International, LLC, will develop a line of kids’ apparel to include t-shirts, fashion tops and more. Oddbods licensed products will begin launching in Fall 2018.
“We are excited to launch Oddbods apparel,” said Susan Peia, EVP of Licensing at Bentex. “Oddbods is a wholesome, fun property that is clearly resonating with both kids and tweens. This is the kind of brand we love to partner with and build for the long term.”
About One Animation
Founded in 2008, One Animation is a CG Animation studio based in Singapore. With an international team of award winning talent, the company has produced a vast portfolio of highly successful animation titles that are broadcast on global networks such as Disney Channel, Cartoon Network, Nickelodeon, Discovery Kids, ABC, and seen across more than 100 countries worldwide. Dedicated to developing the highest quality, family-focused TV, film and new media content, the team continues to push the boundaries of production; building upon a unique pipeline that delivers the highest quality productions with shorter than average production schedules and a crew that is typically one-third the size of a traditional CGI animation production team. For more information, please visit us at www.oneanimation.com
Oddbods is a globally loved, multi-award winning, Emmy nominated non-dialogue comedy show featuring seven very different, quirky pals. Together, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary and always humorous events.
About Kids Station Toys
Kids Station is a leading manufacturer of musical instruments and cutting edge, interactive toys, and real electronics for kids of all ages.
We understand and respect the importance that our products play in kids’ lives. With that responsibility in mind, we combine state-of-the-art technology with old-fashioned fun to create innovative, exciting, and enjoyable products that kids will love and parents can trust.
Kids Station is dedicated to creating products that help boys and girls grow, learn, and have fun.
Kids Station has received some of the most prestigious awards and honors in the industry, including Vendor of the Year awards from our customers as well as licensee of the year awards from our licensed partners. Our most-treasured honors, however, have always been the smiles and laughter from millions of boys and girls when they play with our toys and use our products.
Kids Station Toys calls Miami, Florida home and has teams in Chicago and Hong Kong.
Brandgenuity LLC is an award-winning, global full-service trademark licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Oddbods, Carmen Sandiego, Viacom Network, Arm & Hammer, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, Edge, Skintimate, Gas Monkey Garage, MGM Studios, among others. For more information, please visit http://brandgenuity.com or email@example.com.
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