ONE ANIMATION AND BRANDGENUITY NAMES ACCESSORIES AND SLEEPWEAR LICENSEES FOR ODDBODS

American Marketing Enterprises and Concept One Accessories Join Master Toy and Apparel Partners

London UK – April 26, 2018 – One Animation, creator of the hit, Emmy Award-nominated, animated series Oddbods, announced that it has partnered with American Marketing Enterprises, Inc., a wholly owned subsidiary of Global Brands Group, and Concept One Accessories for Oddbods sleepwear and accessories, respectively, in North America.  American Marketing Enterprises and Concept One join master toy partner Kids Station, and apparel licensee, The Bentex Group, Inc.

“We are thrilled to bring American Marketing Enterprises and Concept One on board in the US,” said Will Ochoa, International Licensing Director of One Animation.  “Both of these partners make fantastic products and will complement our core toy and apparel lines to create a complete Oddbods statement at retail in 2018. “

American Marketing Enterprises is developing a range of children’s sleepwear and Concept One is developing a line of accessories including bags, backpacks, luggage, cold weather accessories and headwear.

“We can’t wait to get to work on Oddbods headwear, bags and more,” said Bernie Hafif, V.P. Licensing and Acquisitions at Concept One. “Oddbods is a brand that resonates with young children, kids and tweens, presenting an enormous opportunity across age groups and channels of distribution.”

The license agreements between One Animation and its new licensees were brokered by One Animation’s North American licensing agency, Brandgenuity.

For licensing opportunities in the US and Canada, please contact Brandgenuity at 212-925-0730 or info@brandgenuity.com, and visit them at Licensing Show, Booth #J122.

About One Animation

Founded in 2008, One Animation is a CG Animation studio based in Singapore.  With an international team of award winning talent, the company has produced a vast portfolio of highly successful animation titles that are broadcast on global networks such as Disney Channel, Cartoon Network, Nickelodeon, Discovery Kids, ABC, and seen across more than 100 countries worldwide. Dedicated to developing the highest quality, family-focused TV, film and new media content, the team continues to push the boundaries of production; building upon a unique pipeline that delivers the highest quality productions with shorter than average production schedules and a crew that is typically one-third the size of a traditional CGI animation production team.  For more information, please visit us at www.oneanimation.com

About Global Brands Group Holding Limited and American Marketing Enterprises, Inc.

Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the world’s leading branded apparel, footwear and fashion accessories companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories.

Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG Brand Management Group.  For more information, please visit the corporate website: www.globalbrandsgroup.com.

American Marketing Enterprises, Inc. is a wholly owned subsidiary of Global Brands Group, and the premier character licensed sleepwear leader in the United States, with licensing agreements with top entertainment licensors like Walt Disney, Universal, Hasbro, Moose Enterprise, Marvel, Warner Brothers and Nickelodeon. American Marketing Enterprises has built a unique portfolio of evergreen licenses that are represented in major retailers throughout the U.S. and across all distribution channels.

About Oddbods

Oddbods is an award winning animated series that follow the comedic adventures of seven adorable characters. Each with their own distinct personality, the Oddbods appeal to both adults and children. Every one-minute short sketch celebrates the ‘odd’ in everything where seemingly ordinary situations are given a humorous twist and everyone has fun along the way.

About Concept One Accessories

Concept One Accessories is the premier resource for licensed fashion and entertainment accessories. Our well-rounded portfolio and expansive product offering establishes the company as the go-to resource for fashion accessories across all channels of distribution. Concept One’s commitment to growth is demonstrated by the company’s continuous investments in production capabilities and strategic acquisitions. Concept One’s steadfast and aggressive approach to growth will ensure the company’s long term position as a proven leader in the accessories business. The company was established in 1999 by brothers Sam and Bernie Hafif and employs over 150 people worldwide. The company has aligned itself with over fifty premier licensing partners in each segment of business.

About Kids Station Toys

Kids Station is a leading manufacturer of musical instruments and cutting edge, interactive toys, and real electronics for kids of all ages.

We understand and respect the importance that our products play in kids’ lives. With that responsibility in mind, we combine state-of-the-art technology with old-fashioned fun to create innovative, exciting, and enjoyable products that kids will love and parents can trust.

Kids Station is dedicated to creating products that help boys and girls grow, learn, and have fun. Kids Station has received some of the most prestigious awards and honors in the industry, including Vendor of the Year awards from our customers as well as licensee of the year awards from our licensed partners. Our most-treasured honors, however, have always been the smiles and laughter from millions of boys and girls when they play with our toys and use our products.

Kids Station Toys calls Miami, Florida home and has teams in Chicago and Hong Kong. 

About Bentex Group, Inc.

Bentex Group, Inc. is a consumer products-driven company, engaging in the design, development and markets of products worldwide. Bentex is a leading supplier to the major retailers, supplying licensed, branded and private label products. This is achieved through their category and consumer segment focused teams: Bentex, Extreme Concepts, Dreamwave, HIS International, Pajama Drama, Indecor, MiGear and Greenberry.

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 Licensing Agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Viacom Networks (MTV, VH1, Comedy Central), Oddbods, Fur Babies World, White Castle, Church & Dwight (ARM & HAMMER), Edgewell (Edge, Banana Boat, Hawaiian Tropic, Playtex), MGM Studios (Anna & the Apocalypse, Rocky, Pink Panther, The Addams Family), PUR, Planet Fitness, ABI (Budweiser, Corona), NFLPA, Welch’s, Mrs. Fields, and others.

Leave a Reply

Your email address will not be published. Required fields are marked *