ODDBODS LONGFORM CONTINUES GLOBAL ROLL-OUT WITH BOOMERANG LAUNCH IN UK
The longform version of Oddbods will debut on Boomerang in the UK this month, it was announced today.
This announcement comes as One Animation, the studio that produces Oddbods, and its European Master Toy Partner, Rp2 prepare for a summer launch of related retail merchandise.
The new 60 x 7 minute episodes will air on Boomerang in the UK, as it simultaneously rolls out across the rest of EMEA and Latin America.
Sashim Parmanand, CEO of One Animation, commented: “We are delighted to be working with Turner and Boomerang to showcase the new series of Oddbods to our fans in the UK.
“Oddbods has gained tremendous momentum since we launched on iTV last year, and extending this reach through working with Turner’s Boomerang channel in the UK will further bolster our broader licensing strategy as we look to launch a range of merchandise across a broad range of retailers this summer.”
Golden Bear was brought on board as Master Toy Distributor for UK and Ireland and have a range of products hitting shelves in June.
“Response from retail has been extremely positive and we are extremely excited about getting Oddbods toys in front of consumers in the summer. We have already heard from a number of independents at Toy Fair that they are being asked for products so the demand is certainly out there” said Katherine Pierce, Senior Licensing and Marketing Manager at Golden Bear.
Simon Cox, the managing director of Rp2, commented: “Boomerang is a great home for Oddbods and, as the brand’s master toy partner for Europe, we will be working hard to leverage the great traction that is sure to be generated on air to drive further awareness for the brand in stores.”
Oddbods is a sketch-based series following the adventures of seven adorable characters as they laugh, fool, and trip their way through the most seemingly ordinary situations, often with unexpected consequences. Each Oddbod has a distinct personality that was created to appeal to adults and children alike, making it ideal for conversion into a variety of merchandise formats including apparel and plush toys.
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